BoF: The New Requirement for Landing Media Coverage

Media outreach has changed significantly over the past couple of years, and earning media coverage on behalf of my clients has become more challenging than ever – admittedly, often making me question whether it’s something I want to continue to do. As a public relations practitioner who has long prided herself in building and nurturing relationships, I have become somewhat disenchanted with the rise of affiliate marketing and the role it has played as a media relations “tool.”

When Diana Pearl, News & Features Editor for The Business of Fashion (BoF), and I first chatted about this shift in media relations during a coffee meetup in New York City last year, I never fathomed it would spark such a thoughtful and insightful story (published online on March 17, 2023 on TheBusinessofFashion.com).

I’m grateful to Diana and to BoF for shedding light on this important and timely topic – and for the mention! No doubt, this is just the beginning of exploring what this means for the industry long-term, but I’m glad to see the conversation among public relations professionals and journalists alike has begun.

Story by Diana Pearl, The Business of Fashion, March 17, 2023 | Photo: Getty Images