I May Be your Type.
If you’re in need of someone to help identify, craft or share your story, I may be your type. For more than a decade, I have proven myself as a results-oriented communicator, working both at national agencies and in-house. My award-winning public relations career has granted me opportunities to tell stories from the beaches of Miami and the creative hub of Virginia, to the magical mountainsides of Aspen and the laidback coasts of Central California. My experience spans from the travel/tourism and corporate communications sectors, to immersive culinary experiences at the James Beard House and crisis communications response during the Deepwater Horizon Oil Spill.
I believe that the best communication tactics are a result of a creative blend of strategy, innovation, relevancy, intimacy and connectivity that’s not just good “PR,” it’s a new standard of branding. Telling and sharing people's stories and narratives of far-away places are not only two of my favorite things to do, I also consider them an immense privilege. While the spark for storytelling was ignited long ago, today I have the opportunity to combine my curiosity and my love of communications and writing on behalf of the clients I represent as a Communications Consultant and the outlets for which I serve as a Freelance Writer and Copy Editor.
My portfolio of customizable freelance communication services includes:
COMMUNICATIONS Strategy & Planning | Media Relations | EDITORIAL Content Strategy & Development | FEATURE Writing | Copy Editing
Because each story is unique, so is my approach. If you're interested in learning more, let's chat.
Below, a sampling of my most recently published work. You may also read other commissioned work here.
Darling magazine: "when buenos Aires isn't just a trip, it's a homecoming"
This spring, I returned to my dearest Buenos Aires after some of the most difficult years of my life. I returned with hunger and hope, with a longing for home… And I found it: ever as warm, as welcoming, as wonderful. Hours into my trip, my heart had already synched up with the city’s rhythm. For two weeks, it beat fully, effortlessly. I embraced each day, soaked each one up and savored every moment.
Here, I relive each memory.
ELECTRIFY MAG: "A Weekend getaway: traveling to miami's latin beat"
Miami has long beckoned world travelers to its sandy shores, turquoise waters and technicolored streets. For those of us who proudly call it our hometown, the enchantment of “The Magic City” is incomparable. Strewn against a backdrop of shimmering ocean, swaying palm trees and picture-perfect architecture, Miami’s personality is vibrant and multifaceted. As a native of Argentina, it’s perhaps unsurprising that I would be most drawn to the magic that exists within the city’s authentic Latin corners – each a cultural destination in its own right: colorful and warm.
Here, my unbiased 48-hour guide to dancing to the beat of Miami’s Latin heart.
Electrify Mag: "Print Is Not Dead: Peering into ‘Fabulous Private Spaces, Personal Style’ with Coveteur"
On the heels of a whirlwind launch week, Coveteur co-founder, Stephanie Mark herself, gave me a sneak peek into the brand's first coffee-table book -- The Coveteur: Private Spaces, Personal Style (Abrams) -- and answered some of my questions.
In true Coveteur fashion, the book stunningly profiles more than 40 global trendsetters, including Rosie Huntington-Whiteley, who penned the foreword and a diverse – and fabulous – group of stylists, creative directors, makeup artists, writers, editors, athletes and CEO.