BRAND Stories rooted in strategy.

Like the palm tree, a great brand story can bend in the wind without losing its roots.
Through a portfolio of editorial-led communications services, I help your brand story stay relevant in a swiftly shifting media landscape.

service offerings

  • Blending my experiences as an in-house communications director and seasoned consultant, I provide the strategic foundation your brand needs to ensure your story holds its ground. My strategic communications offerings include:

    • Communications Strategy & Planning

    • Communications Plan Development

    • Crisis Management

  • Every brand has a story, but few know how to articulate it well. As your external brand editor, I help dentify your story’s most timely and relevant editorial hook(s), then refine it until it’s ready to share. My editorial offerings include:

    • Brand Story Development

    • Editorial Content Development

    • Feature Writing

  • The world is noisy enough, which is why I refuse to shout into the void. My media relations approach is centered on a simple but elusive philosophy: quality over quantity. My relationships are my currency, and I take great pride in connecting the right story with the right media outlet. My media relations offerings include:

    • Media Outreach

    • Media Material Development

    • Media List Development

    • Media Training

ABOUT THE PALM TREE TYPE

I have spent the last two decades working at the intersection of story and strategy, helping brands craft resilient and resonant narratives rooted in their distinct offerings. 

My career began in the fast-paced, globally focused settings of Burson-Marsteller (now BCW Global) and Edelman before transitioning “in-house” to oversee communications programs for the Hilton Sandestin Beach Golf Resort & Spa and Visit Pensacola. I then went on to spend more than five years “agency-side,” leading public relations efforts on behalf of the Aspen Chamber Resort Association, Visit Virginia Beach, Virginia Tourism Corporation and Visit Alexandria.

My experiences have spanned crisis communications management during the Deepwater Horizon Oil Spill (and now, a global pandemic) to leading media missions in Atlanta, Birmingham, Dallas and New York City and hosting culinary media experiences at the James Beard House.

In 2019, I formed The Palm Tree Type on the belief that “PR,” as we once knew it, is no longer enough. Today’s most effective communication tactics require a creative blend of strategy, relevancy and intimacy in order to withstand the changing media landscape. It’s not about joining the conversation but about contributing to it and doing so in the manner only your brand can. My approach isn’t about volume but resonance. I bring both an editor’s eye and a strategist’s mindset to every project, ensuring that your message doesn’t just reach an audience but actually stays with them.

recent clients & collaborators

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Atlantic Park

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The Pearl Hotel

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WaterColor Inn

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StoneWear Ceramics

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New Orleans Auction

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Creative Well Arts Foundation

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Marilyn Brogan Jewelry

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Yorkie's Modern Deli

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Visit Virginia Beach

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SweetPea

〰️ Atlantic Park 〰️ The Pearl Hotel 〰️ WaterColor Inn 〰️ StoneWear Ceramics 〰️ New Orleans Auction 〰️ Creative Well Arts Foundation 〰️ Marilyn Brogan Jewelry 〰️ Yorkie's Modern Deli 〰️ Visit Virginia Beach 〰️ SweetPea

Testimonials

LET’s craft a story together.

Because each story is unique, so is my approach.
If you’re interested in collaborating, please fill out the form below. I look forward to hearing from you.