Hola! I’m Valeria.

I'm passionate about stories – finding them, reading them, writing them and sharing them.

I have had the privilege to cultivate this passion professionally over the past 20 years as a strategic communicator, with a career spanning travel, hospitality and corporate PR, both in-house and at international agencies. In 2019, I launched The Palm Tree Type, an independent communications consultancy focused on helping clients craft resilient and resonant narratives rooted in their unique brand offerings. I believe that today’s most effective communications strategies must be able to withstand the swift shifts of the media landscape.

On my own time, it is where pen meets paper that I feel most at home. Whether it’s journaling, reading or writing a poem or personal essay, the written word has long been a compass. My most grandiose aspiration is to one day publish a memoir and/or collection of short essays (this little corner of the internet is a way to hold myself accountable to that daydream).

I hold a Bachelor of Science in Public Relations from the University of Florida’s College of Journalism and Communications, a Master of Arts in Strategic Communications from the University of West Florida, and a passion for good writing, good editing and good journalism. A native of Buenos Aires, raised in Miami Beach, I am also fluent in Spanish, Malbec and Fútbol.

When I’m not immersed in the written word, I most enjoy being outdoors, listening to live music, discovering new places, chasing sunsets and savoring/cooking delicious foods.

Always the optimist, I believe that connecting with and learning from one another is the surest way to break down barriers and spread joy. Consider this site my virtual palm tree branch of sorts.