HOLA! I’m valeria.

I'm passionate about stories – finding them, reading them, writing them and sharing them.

I have had the privilege to cultivate this passion professionally over the past 20 years as a strategic communicator, with a career spanning travel, hospitality and corporate PR, both in-house and at international agencies. In 2019, I launched The Palm Tree Type, an independent communications consultancy focused on helping clients craft resilient and resonant narratives rooted in their unique brand offerings. I believe that today’s most effective communications strategies must be able to withstand the swift shifts of the media landscape.

On my own time, it is where pen meets paper that I feel most at home. Whether it’s journaling, reading or writing a poem or personal essay, the written word has long been a compass. My most grandiose aspiration is to one day publish a memoir and/or collection of short essays (this little corner of the internet is a way to hold myself accountable to that daydream).

I hold a Bachelor of Science in Public Relations from the University of Florida’s College of Journalism and Communications, a Master of Arts in Strategic Communications from the University of West Florida, and a lifelong passion for good writing, good editing and good journalism. A native of Buenos Aires, raised in Miami Beach, I am also fluent in Spanish, Malbec and Fútbol.

When I’m not immersed in the written word, I most enjoy being outdoors, listening to live music, discovering new places, chasing sunsets and savoring/cooking delicious foods.

Always the optimist, I believe that connecting with and learning from one another is the surest way to break down barriers and spread some joy. Consider this site my virtual palm tree branch of sorts.